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1 principle-oriented
прил.марк., амер. ориентированный на принцип* (в классификации VALS 2: о лицах, чье поведение основывается прежде всего на их собственных взглядах, ценностях и т. п., а не на стремлении произвести благоприятное впечатление на окружающих; к этой категории относят "исполнителей" и "верующих"; данный тип в целом аналогичен типу "внутренне управляемый" по классификации VALS)principle-oriented consumers — потребители, ориентированные на принцип*
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